The Foundation Of Cadbury Limited Marketing Essay

The Foundation Of Cadbury Limited Marketing Essay Cadbury dairy milk is the product of Cadbury which got launched in 1905. It is a great success for Cadbury industry .In the beginning the product is produced by keeping in mind the customer satisfaction for the product which should match the regional selection criteria and it should fulfil the need and demand and customer expectations. Cadbury also introduced chocolate in tins with unique pictures and paintings on each box, which started fascinating the customers. As an international brand Cadbury Dairy Milk carries the same distinctive image all over the world. Wherever you buy a bar of Cadbury Dairy Milk the pack design will be exactly the same, only the language will be different. The famous slogan glass and a half of full cream milk in every half pound with the picture of milk filling into the chocolate bar, is the one of the best British advertising. Cadbury Dairy Milk was a great success as it has capture almost a great number of the market share but soon after some time Dairy Milk start to go down after the entrance of other brands in the market like Nestle, Mars, Hershey which bring down the market share of Cadbury Dairy Milk. Cadbury company was started by an individual person in 1824 name John Cadbury; in Birmingham he laid the foundation of Cadbury Limited. Now Cadbury is the world largest producer of chocolates in the world. Till 1831 the business of the company got changed from a grocery shop to a manufacture of drinking chocolate and coca and till present its going like the same. Dairy Milk is a popular brand of chocolate bar of Cadbury in United Kingdom and in the whole world. It was traduced in 1905 and its comes in a large number of varieties which includes Fruit Nut, Whole Nut, and original Dairy Milk .It comes in different package sizes to suits to the customer needs and demand. Cadbury Plc was founded in1824 by John Cadbury a young Quaker. He first opened a small grocers shop in Birmingham making chocolates on a small scale, with coca and drinking chocolate on the side. Then in 1831 John decided to start manufacturing on a commercial scale, and he bought a warehouse in nearby Crooked Lane. In 1847 John joined his brother Benjamin into the partnership and the name of the firm was changed to Cadbury Brothers. The business was getting popular then both the brothers moved the business to new factories in Bridge Street , but in 1855 after the death of John`s wife and his illness the combined business of both brothers John and Benjamin come to an end with mutual consent and then John transferred all the right to his sons Richard and George. 1861 1900 John Cadbury retired from his business and his sons Richard and George took over the company. As Richard had already joined his father business in 1850 but in 1861 with the partnership of his brother George who was only 25 at that time. Richard started to look after sales and marketing side which was not in good shape. He once said that if business ever made a profit of thousand he will take retirement. Richard was also a talented artist and in 1868 he founded the way of increasing the appeal of chocolate boxes by decorating its lid with pictures some of them are of his own creation, soon after some time he died unexpectedly from diphtheria in 1899. George son of John Cadbury joined Cadbury Brothers in 1856 and became partner in the business with his brother Richard in 1861. The first few years were extremely hard and the brothers worked very hard in order to establish the business. He looked after production and buying and he is also responsible for finding the companys new site, Bournville, he also planned the factory layout himself. Because of his trip to Holland where he bought innovative new coca press, in 1886 Cadbury launched Cocoa Essence, the first unadulterated cocoa in UK. In 1901 he gave the site to Bournville Village Trust. He did many good will works for his employees like setting up education facilities, opened work committees for both men and women and also donated Lickey Hills Country Park to the people of Birmingham. George remained Chairman of Cadbury Bros until his death in 1922. William Cadbury son of Richard Cadbury joined in 1887. He was mainly engaged in engineering, maintenance and new machinery. In 1889 he became managing director, then he gave up his engineering duties and took up charge of sales and buying. He setup the Mens Pension Fund in 1906 and a separate fund for women in 1911 and is also responsible for Cadbury pulling out of the purchase of cocoa from Sao Thome and Principe after evidence of slavery, and for the development of the Ghana cocoa trade. The first proper Cadbury logo of a cocoa tree was commissioned by him in 1905 from the French designer Georges Auriol and also the famous Cadbury signature logo is based on his signature. He became the Chairman of Cadbury Brothers Ltd in 1922 after the death of his uncle and held this position until his retirement in 1937. Elizabeth, Georges second wife is best known for her welfare work. The list of her good will work is endless like she and George in 1909 opened the Woodlands Hospital in North field. She died in 1951. Edward Cadbury son of George and Mary, joined Cadbury Bros in 1893. He was appointed as a Managing Director in 1899 and given two specific duties: to expand exports and to organize the women employees at Bournville, who formed the main part of the labour force. He was responsible for the Export Department from 1899 to 1927 and for the Womens Department from 1899 to 1919. He was made responsible for pricing in 1903 and set up the Costing, Statistical and Planning Departments over the next few years. He was also interested in education and founded the Selly Oak colleges in Bournville, as well as writing books on management and organisation. He was also in charge of the Accountants Department, a member of the Finance Committee and was responsible for the Advertising Department during the inter-war years. Edward was appointed Chairman of the British Cocoa Chocolate Company in 1932 and in 1937 succeeded William as Chairman of Cadbury Bros Ltd. He retained both chairmanships until he reti red in 1943. George Jnr, son of George and Mary joined Cadbury Brothers in 1898. The following year his uncle Richard unexpectedly died. His father George Snr set up a new limited company with himself as chairman and four managing directors: Richards sons Barrow and William and his own sons Edward and George. So George became a managing director at the age of just 21 and was responsible for the technical and scientific side of the business. Georges greatest contribution was the perfection of milk chocolate and he led the development and launch of Cadbury Dairy Milk in 1905. He was also responsible for setting up Cadburys milk factories and transport department. He retired in 1943. 1900 Present Laurence, father of Adrian and Dominic and son of George and Elizabeth joined Cadbury Brothers in 1911 and was the first graduate member of the family to work at Bournville. Cadbury Company builds a village for its employees. He was appointed to the Board of Directors in 1918 with a wide range of responsibilities including engineering and production. He was appointed Director of the British Cocoa Chocolate Company (BCCC) in 1921. Becoming Chairman of Cadbury Brothers and Chairman of BCCC in 1944, he held both posts until he retired in 1959. Dorothy, daughter of Barrow Cadbury and granddaughter of Richard Cadbury, joined the business in 1917. She worked in numerous departments and served on several of the main committees. She retired in 1952. Sir Adrian, eldest son of Laurence Cadbury was appointed as Director in 1958. In 1965 he became Chairman of the British Cocoa Chocolate Company. 1969 saw him taking up the position of Deputy Chairman and Managing Director of Cadbury Schweppes, and he became Chairman of Cadbury Schweppes in 1974. He retired in 1989. Son of Laurence Cadbury and brother of Sir Adrian Cadbury, Sir Dominic was appointed director in the late 1960s. He joined the Cadbury Schweppes board in 1974. His subsequent positions have been: 1975-1978: Managing Director, Cadbury Foods Division, 1978-1980: Chief Operating Officer, Cadbury Schweppes, North America; 1980-1983: Managing Director, Cadbury Schweppes; 1983-1993: Group Chief Executive, Cadbury Schweppes; and 1993-2000 Chairman, Cadbury Schweppes. Now retired from the Cadbury business. Appointed Trustee in 1994 and Chairman of the Trust since 1996, Roger was previously a director of various companies. He chairs the Trusts Estate Management Scheme Committee and is a member of the Agricultural Estates Committee. He is currently Chairman of Warwick Independent Schools Foundation, Warwickshire Wildlife Trust, and Croft Trust of Adult Education, as well as serving as Trustee of a range of charities. 2. Situation Analysis Cadbury Dairy milk was launched by Schweppes which was the largest food and Beverage cooperation headquartered in the U.S .The Kraft Inc take over Cadbury in 2010 which is the British Confectionary company, the industry`s second-largest globally. The new product is launched globally. 3. SWOT Analysis Cadbury first started its business in 1831 by John Cadbury. Its brings change in cocoa processing from the year 1866 onwards. The company got combined with Schweppes in 1969.Currently this company is employing approximately about 43000 people in all f the world. Today, Cadbury Schweppes is the world`s fourth biggest supplier of chocolate sugar Confectionary. One of its product, Dairy Milk was introduced in 1905 and has become the most successful moulded chocolate in UK history and the basic ingredient for many other Cadbury products 95years later, Dairy Milk is one of the worlds favourite Chocolate brand name sand company`s leading chocolate bar by revenue. 3.1 Aim: It was important to investigate on both forces internal and external environmental for the Dairy Milk in France. Significant organizational and industrial information is required for the development of the SWOT analysis. The main purpose of analysis of the environment and consideration of the situational factor when designing, marketing, planning, is critical as it would allow Dairy Milk to capitalize on organizational strengths, minimize any weakness, exploit market opportunities and avoid any threats. 3.2 Strengths: Cadbury would realize several possible advantages in going abroad. By penetrating a foreign market the company could: Maintain a stable growth of a company by maximizing the use of its production capacity and thus increase economies of scale and scope. With its brand name, Cadbury could counterattack the competitors it faces in the domestic market by attacking their domestic market. Keep up with the financial strength by increasing its sales and profit, indeed the foreign market could present higher profit opportunities than the domestic product. Acquisition rules in UK, reduce its dependence on the UK market and therefore diversify its market specific risk. Overall, Cadbury has been successful through the new products (development) it has to offer. 3.3 Weaknesses: Generally Cadbury has a weak position in the market. Thus, need to change its target to a different location. Cadbury distribution network is weak and has a small market share altogether so if they want to market there product in France successfully, Cadbury has to do its best to get great performance. They can also look towards those situation by them they can get success. Cadbury can market its products by keeping in mind the issue: France production of Chocolate bars and confectionary has increased by 24.5percent between 1988 and 1991 but now it has slowed down because of economic slump. Consumption of Chocolate products which got a rise till 1991 got a hold in 1992, due to the fall in demand because of gloomy economic conditions. Chocolate bars which were selling at 24 per cent of the total volume of chocolate bar have decreased to only 3.7 per cent. 3.4 Opportunities: Cadbury has to built variable position in his confectionary line in the market through his organic product growth. Besides that Cadbury can expand his opportunities to the markets based in Russia and China. Cadbury is also selling its products on internet which is also their popularity side which includes free chocolates. Some of the opportunities are as follows: France is the fourth largest Gross Domestic Product in the whole world. It is first world advanced market economy. Although the recession didnt did wrong with the country economy. 3.5 Threats As a confectionary product maker it is important for Cadbury to aware of its upcoming threats. Company should always check the buying behaviour of consumer buying trend. It is perceived that consumers. There is a possibility for the consumers to shift from chocolates to Healthy food or snacks. If this has happen it could cause Cadbury`s name to fall down. Cadbury prices are competitive from his competitors like Mars, Nestle, and Hershey. Seasonal sales slumps the chocolate market every year which affect the price of raw material that is needed to make the products. If Cadbury is entering in world it has to be aware of the risks involved in it. By not understanding foreign customers preferences and failing to achieving their expectations. By not understanding the business culture. 3.6 Conclusion In process of getting high and peak position. The company has to keep stressed on the global growth of the product. It can be a risk to market it in the region France, 4. Objective Setting Cadbury has set some objective related to Dairy Milk for its marketing and advertisement which are main factor for its product promotion and profit making which are as follows. To maintain the quality standards of its products. Enhance sales to gain more profits Packaging should be of good and hygienically passed quality To reach in every part of the world To give more and more benifits to the customers by by giving them promotions and free take aways. 5. Company Profile 1824 Aged 22, John Cadbury, a young Quaker, opens a small grocers shop in Birmingham- making chocolate on the sideline. 1847 John Cadbury moves his business to a larger factory, as his company becomes The Cadbury Brothers- his brother Benjamin joining him. 1861 John Cadbury retires and sons Richard and George take over the company. 1879 Cadbury Chocolate Company moves to Bournville. Over the next ten years the number of employees grows to 1,200. 1893 Cadbury Company builds a village for its employees. 1920s The Cadbury script logo is first used. 5.1 Company mission Cadbury Main statement is Cadbury means Quality and this is their promise and reputation to built quality products and continues its promise delivered to customers. Cadbury Has established its company as a fairness and integrity which proves that Cadbury is a socially responsible company. 6. Marketing objectives For achieving increase in sales Cadbury undertakes a number of marketing activities to encourage the sale of its products .Cadbury has set some objectives to maximize its sale and gain more profits. There are some basic aims that Cadbury has define in his corporation are as follows. 6.1 Survival For survival Cadbury keep its product quality up to a specific standard and prices to that level that could compete with other competitors. 6.2 Profit maximisation Profit maximization which is often taken to be the reason why firms exists and to be the primary objectives in practices most firms have a hierarchy of objectives when a firms survival is threaten it may profit maximise in order to restore its financial health. 6.3 Growth Which includes Cadbury selling new products or expanding overseas. 6.4 Diversification This is the spreading of business risks by reducing dependence on one product. 6.5 Sales Increase It is the main key factor of sales by which company gains more profits and generates revenues. 6.6 Improving the product image Its includes creating a new logo or launching a new brand of product and creating more attractive packaging.   For example, Cadbury has made to important key points for the development of their chocolate. These were: 1. To grow the market for chocolate confectionery 2. To increase Cadburys share of the snacking sector In the time of launching Cadbury they thought that any new product can make a big difference creating unique selling proposition (USP) i.e. a product with unique appeal which is not present in any other competitors product. Cadbury has wasted a lot of money on testing and combination of various ingredients and more than 250 recipes were combined together before finalizing the final chocolate recipe. As Cadbury produced products they first test them that can the consumers can buy Cadbury products or not. Promotion is a key factor of any product launching and Cadbury done this in various ways which include the following ways newspapers, magazines, television and radio etc. 7. Tactical application Marketing professionals and specialist use many tactics to attract and retain their customers. These activities comprise of different concepts, the most important one being the marketing mix. There are two concepts for marketing mix: 4P and 7P. It is essential to balance the 4Ps or the 7Ps of the marketing mix. The concept of 4Ps has been long used for the product industry while the latter has emerged as a successful proposition for the services industry. The 7Ps are described below. 7.1 Product Cadbury Dairy Milk was launched keeping in mind people taste about the chocolate which a research work is done by Cadbury in 1905. The entire taste ingredients included in it are selected from many different places to give customers the taste they want. 7.2 Price The pricing strategy of Dairy Milk has always been in accordance with its competitors. Price is simply the cost plus profit of the firm. There are many competitors in the market. As the products are of high quality, so usually high prices are charged. So the Management has considered about the competitive price while selecting new prices and schemes. Firms have to consider many factors for determining the price. Selecting the price objective Analyzing competitors costs, Prices and offers. Selecting a pricing method. Prices are set by taking into consideration: The price of the product must be competitive and must entail profit. The pricing strategy can comprise discounts. 7.3 Place Cadbury market Dairy Milk to those places where it can get a good response from the customers as well as revenue to the company. 7.4 Promotion Cadbury like all other brands also invest heavily in advertising its product special its major popular product Cadbury Dairy Milk, it is marketed in the following way Media, Newspaper, Billboard advertisement. 7.5 People People plays a vital role in brand establishment as they are directly involved in the recognition of it in the market and this matter should be realized by the customers that its in their hands, Cadbury target young people and children mainly as compared to elders. 7.6 Process Cadbury keeps a record of all processes it does like methods and process are provided and also keep a record of provided services are helpful for the customers or not, and whether customers are informed or not. 7.7 Physical (evidence) Cadbury keep a record of all experiences which it is getting by physical questioning, buying behaviour of the customers.nad providing them guidelines about the products they are purchasing by giving them brochures, and pamphlets. 8. Action and Implementation Cadbury Dairy Milk has been launched successfully and now we are projecting our focus on increasing the sales and profits of our brand .As after the launching of Galaxy in the market Dairy Milk has gown down to that level where Galaxy is making more profits then Dairy Milk, so Cadbury is trying to regain its market share by doing allot of promotional activities and advertisements for Dairy Milk. 8.1 Budget In view of our action plan for increasing the sales revenue of Cadbury Dairy Milk, extensive promotion is required, and we have the following Marketing budget outlined according to our line of action: Projected Income Statement For Year 2010 2011 UK (  £ ) Sales 20,000,000 Cost of Goods Sold 9,000,000 Gross Profit 11,000,000 General Administrative Expenses 2250,000 Earnings Before Interest and Taxes 8750,000 Interest Expense 110,000 Earnings Before Taxes 8640000 Tax 90,000 Net Profit 8550000 8.2 Conclusion As Cadbury launched Dairy Milk in 1905. Its market gets a great height but after some time its market got a huge decline and its sale got down because its competitor product Galaxy took its market share and customers started to buy Galaxy instead of Cadbury Dairy Milk. As for that Cadbury has started again to do remarketing of its product by doing advisement. Inform of TV advertisements, newspapers, Billboards, etc and hence Cadbury Dairy Milk is on declining stage. 9. Individual Critical Reflection 9.1 Specific Values Cadbury is the world Renowned confectionary company started its business in 1824 and based in United Kingdom .It provide drinking chocolate and chocolate bars like Dairy Milk. Dairy Milk is the largest profit giving product of Cadbury and it is liked by almost every person adult of child that is why its very popular in the world . 9.2 Declining Stage As Cadbury was going to a height then in the mean time new Competitors (Nestle, Mars, Hershey) came into the market with more variety and flavours which thus they started threatening Cadbury sales by a decline in its mass product Cadbury Dairy Milk, as Dairy Milk was coming in the same flavours and competitive prices where as Dairy Milk prices were not competing with its competitors as a result Decline in the product .As Cadbury Dairy Milk competitors like (Nestle, Mars, Hershey) were doing there best to keep there products up to the standard into the Market by doing Media advertisements. 9.2.1 Marketing disadvantages Marketing plays a vital roll in a products popularity and market share in the market but Cadbury lack this in the way that the marketing department didnt paid much attention towards its product so it starts declining . There should be a good marketing plan should be given to a top marketing agency to market the product and to spend money in a correct way 9.2.2 Brand Placement To make a product popular among customers the brand name Cadbury Dairy Milk should be made that much attractive among customers that when it is launched it get the height what it wants. And then it is the agency responsibility to make the product capable of getting its goals and compete with 9.3 Action Plans Dairy Milk has been launched successfully and now we are projecting our focus on increasing the marketing of our brand as it is in declining stage to that percentage that it can compete with its competitors for the upcoming year. Increasing marketing actually means shifting the marketing strategies and attracting new customers to enticing the proven customers to buy again. Attracting new customers is good. But attracting new customers is not the only way to increase the sales. Shifting the sales focus to enticing the current customers can also make increasing the sales easy as well as building customer loyalty that result in repeated sales. The key to success in increasing the sales is effective marketing promotion of the product to an extent that catches the customers confidence. For attaining the desired objective, Cadbury Dairy Milk will conduct back to back advertising and sale promotion campaigns. Following are some details of these campaigns: September: We will start with marketing promotion campaign to generate excitement in the consumers mind for the Cadbury Dairy Milk. During the first month, there will be four trucks that will be roaming in the target areas and distributing free samples of mini Dairy Milk chocolate bars of 25grams. October: In October, we will go to exhibit at the major retail chains, providing free samples in the major shopping malls and Schools and ask there comments. We will also endorse celebrities and hire opinion leader as part of our public relation strategy. Our training staff will work with sales personnel at major retail chains to guide and give information regarding Dairy Milk to the consumers. November: We will start print, TV and internet campaigns for Dairy Milk by running advertisements of all media. The campaign will show the customers hows the taste of Dairy Milk is and take suggestions from them and also telling them about it new flavours and attractive packaging. We will increase the expenditures on Mass Media advertisements in order to improvise the position of the brand in the consumers mind as well as to dominate other Brands in its promotion and per hour airing on TV channels. We will organize different events regarding children so that we can capture the interest of them. We will be visiting schools for organizing fun activities for children. December: We will be launching schemes for retailers and whole-sellers in September, in which certain points will be given to wholesalers on the highest sales of Dairy Milk, and in turn on the basis of these, certain incentives will be provided to peak wholesalers. This can be a good strategy to improve the relations with distribution network and its efficiency as well. January: The best way to promote marketing and sales is to add value. The trick in sales promotion is to come up with ideas which add value to a product, rather than just cutting the price. Therefore, we will be adding value to Dairy Milk by giving every customer a free pencil, free pencil box, free books with purchase of every 250grams chocolate bar of Dairy Milk. The promotion can be successful because consumers will like this idea, and for the company, it can be cheaper than a price cut. February: We shall be distributing Special Shelves, Wall clocks and Key chains with Cadbury Dairy Milk logoto the shopkeepers incentives to promote our brand. March: A scheme will be offered i.e. buy more and more Dairy Milk Family Bars and get a chance to enter a lucky draw scheme to win return ticket to Paris for two people. And therefore, it is hoped that all these promotional activities will create enough awareness amongst the target sector that will force them to look forward to Dairy Milk when buying a Chocolate and all these promotional activities will consequently be resulting in increasing the sale of our product and generating the expected revenue and bringing the product to again in previous position in the market among its competitors. 9.4 Implementation Control In order to effectively implement our desired stated action marketing plan for Cadbury Dairy Milk to increase the sales revenue by the end of this year, we need to have a check on various promotional activities if they are going on accordingly as planned. This review is required on monthly basis so that the objective of achieving high sales revenue can be well chased. Hence the following activities are required to be monitored: There will be the need to monitor whether the marketing objective is achieved or not. Apart from this, the expenditures should be properly monitored and they shouldnt vitiate too much from the forecasted budget. There will be the need to check the distribution network and ensure that product is available in market at all times. There should be a strict check on whether the customers are getting the same message as what we are trying to deliver in advertisement, and hence check its impact on sale. It will also be needed to see the impact on sales by the different promotional activities conducted. It will be strongly needed to identify the packaging preferences or the price related concerns of the customers from time to time, and take corrective actions to achieve the financial and marketing objectives. 9.5 Gantt Chart G A N T T C H A R T Month JAN FEB MAR APR MAY JUN Campaign Cadbury Dairy Milk COST General Budget: year 2010 X X X X X X X X X X X X X X X X X X X X X X X X 5MILLION Big banners for shows X X X X X X 1million Website Creation X X X X X X  £1.5million ADD Designing Printing X X X X X X  £2.5mIllion Logo Design X X X X X X  £3million Statement Creation X X X X X X  £1million Advertisement on all media`s X X X X X X  £1.5million Agency Cost X X X X X X X X X X X X X X X X X X X X X X X X  £3million Total X X X X X X X X X X X X X X X X X X X X X X X X 13.5million

B2B – Product Marketing Plan.rev1

The vison of the wool manufacturing sector of Australia is to expand its export sales to emerging markets in the ASEAN region. Emerging markets are those of the developing countries with high demand on basic raw materials for clothing manufacturing and other industries related to uses of fiber, plus the corollary products from the same category of industry. Emerging markets maybe from developing countries, rather than highly developed ones. The mission would be to penetrate these emerging markets, create a foothold with the right liaison procedures and obtain long term contracts for wool, wool products and its ancillaries.The main objective is to increase the export revenues of the wool manufacturing sector, thereby contributing to the GNP and GDP of Australia to improve per capita income and to generate more employment. The specific objectives are: a. To find out the trade channels of emerging markets in the ASEAN Region and penetrate these markets. b. To develop the right strategy how to penetrate these emerging markets and establish long-term trading activities with the same. c. To research more uses of the wool fiber as raw material, whether in bulk raw wool or thread wool or fabric wool.d. To involve foreign investors as allies in the development of wool fiber for new uses of wool and its corollary products mentioned herein. e. To secure a captured market in exchange for foreign investments. 1. 1 Sales Objectives The general sales objective is to establish a continuing and growing demand for export sales of wool, wollen products, probably new developed products out of wool, and corollary wool products, e. g. sheep meat or lambchops and sheep leather. The increase in sales may not actually mean increase in profitablity in the short term.It is the long term objective that is the main focus in order for sales projections to be drawn with ease and followed. Long term projections can only be done if investment-marketing contracts can also be drawn with the prob able buyer of the manufactured products. It would be an investment laden project, such that the need for investment can be specifically pinpointed in terms of machinery, labor, working capital and project costs or, in order to find out the specific uses of the capital investment.From there, the Return on Investment (ROI) or the Return to Equity (ROE) can be calculated and deemed to be viable or feasible to Autralian preferences. Thus, the sales objective considers the long term viability of the project and determines what level of equity the Australians should allow any foreign investor to come in and intervene in the wool industry. 1. 2 Product Positioning There is no substitute for a high quality, optimum priced product and consistent supply and these factors must be the position of the products.In order to elaborate further the market position, it is best to enumerate the products that may come from the wool industry, expound the charecteristics of the products and analyze where it uses would be. Thereon, there could be research and development (R&D) to improve the product so that there is value added when it is sold. a. Bulk Raw Wool Fibers Bulk raw wool fibers maybe classified. The usual process starts with sheering, washing, bleaching, drying and bailing. Then there can be classifying, perhaps, into which batch comes from a more mature or younger herd of sheeps or known sheep varieties.Another way, which would need R&D, is to find out how to separate the long fibers from the short fibers. Then the method of classification can be into long and short fibers. Machineries can be designed to seggregate which fibers are long or short. Both kind of fibers can be wooven into fabric with different characterics and long fibers can be an additive in matress production for car seats. In Europe car seats have organic fibers as substitute for foam cushions, and is already a regulation. Foam cushions produce toxic fumes when it burns in case of accidents.b. Wool Thread If and when wool can be seggregated into long and short fibers, there can also be two kinds of threads produced. Short fibers will produce thread with short elasticity because the spinning process produces a more fine textured thread. Long fibers will produce thread that is more elastic, which is wool’s characteristic and has been accepted by users of this thread. Fine thread from wool can become a new product which can be compared to cotton thread. c. Wool Fabric When wooven into cloth, long fibers make the cloth stretchable.The stretchable fabric is usually used for insulation such as sweaters and blankets, the main finished products of wool. Although standard woolen fabric is good insulation, it has a charcteristic very distinct from cotton cloth. The wool fibers are a bit abbrasive and may induce allergy or itchiness to human skin and is generally heavier than cotton fabric. Should there be fine thread from short fibers wooven into wool fabric, then the outcome would be fine and lighter cloth, which can become a versatile material in sewing clothes.Definitely, this range of product development needs R&D. d. Sheep Leather Sheep skin can be processed into leather to manufacture rubber shoes. China and Korea are becoming top producers of rubber shoes. Those countries could be the target market of sheep leather if it were tanned in Autralia. Thus, tanning sheep leather can become a side manufacturing concern of the wool industry. Cow and kangaroo leather from Australia is already known in the world market. It would not hurt if the sheep leather market can be developed.Rather than disposing sheep skin as fertilizer, it may be manufactured into leather. e. Sheep Meat or Lamb Chops It is only logical that there is consistency in the supply of raw materials for wool. Thus, backward integration to produce wool becomes an inevitable factor when there are plans to expand the wool market. Therefore, sheep production, which Australia is also known for, becomes an integrated portion of the wool export industry. Sheep are proliferous and multiply like goats and there will be surplus of sheep in terms of number of heads if the wool industry were to expand.Lamb meat can become one of the ancillary products of the wool industry and capacity of processing plants for fresh or even canned sheep meat must be ready when the market is developed. 1. 3 Product Objectives It is best to enumerate again what are the probable export products derived from the wool industry: short fiber raw wool, long fiber raw wool, fine wool thread, ordinary wool thread, lamb chops/sheepmeat, and sheep leather. The overall product objective is to enhance the development of products manufactured from the wool sector. This sector starts from the livestock production of sheep, an integral part of agriculture.Wool must not be the only product that can derived from this industry. In terms of short and long fibers that need R&D, new machineries may have to be brought in. This c ould be done by asking foreign investors to conduct the research, design and fabricate the machinery themselves. The machines needed would pertain to milling machines, weaving, and knitting machines. If China were the choice of partnership, it has already developed its machineries for weaving and knitting. It may be the milling machine that should be designed in order to segregate the short and long fibers before milling into threads.The threads may be further processed so that the texture could be close to or the same as silk, a well known Chinese fabric. In any case, innovation should come in so that the end products becomes a new one and will probably have its place in the fashion world, which is very big business. Should this happen, there will be curiousity from European buyers, thereby creating a damand, as the capital of fashion is in Paris, France. This would expand the manufacturing sector thereby generating more employment for the locales.In terms of sheep meat, blast free zing and cold storage facilities upgrade may be needed for the expansion of the industry. Foreign investors may also be invited. The same protocol may be applied to sheep leather manufacturing. The machineries acquisition can be negotiated such that it may come in the form of a loan, whereby, part of the payments would be in the form of manufactured products the machineries would churn out. In general, the direction of this concern is towards expanding the manufacturing sector in processing, increase employment, generate export revenues and foreign investments.1. 4 Pricing Objectives General market re-entry, just like pricing, is an art. The general pricing objective is to retain optimum profits that would benefit the industry in the long term. The volume of business may compensate the optimum profit margins when the demand for the manufactured products increase. The pricing should be generally lower than competition. This would attract foreign manufacturers to buy the wool and wool en products. When it comes to leather, the pricing should be comparable to hog leather (e.. g. Hush Puppies use hog leather).Only when if it becomes a fad and is highly sought for, should sheep leather prices be increased to a maximum level. Shoes are a basic necessity too. Leather bags and luggage may not be a necessity and fashion trends may dictate the demand for these leather products. When it comes to sheep meat, prices should go lower than that of pork or chicken prices as cheap food is a sign of progress. Generally, product innovation should be one of the largest factors in product objectives. It is a fact that wool has been a fabric since the medieval ages and is outdated.Sheep meat has been a staple food to some countries but has not been promoted as a low cholesterol meat. Sheep skin could have been used only as insulation or rough clothing during the medieval ages also, and not as leather for shoes and bags. Innovation is altering the product so that when it is used or co nsumed, it is new and attractive. Thereon, consistency in supply and quality again should be sustained. Lastly, when innovation is implemeted, the product or products has to pass the taste and preferences of the target market. Test marketing can be done through the trade envoys in the various embassies.That wold be part of promotion and advertising already. 1. 5 Retail Objectives As previously mentioned, one of the objectives is to sell the products to wholesalers and not go into direct retailing. The fibers of bulk wool, and wool thread may be sold to textile mills suppliers. The woven fabric may be sold to textile wholesalers whose down the line customers are tailors, haberdashers and manufacturers of apparel. The leather can be sold to large leather wholesalers. Lastly, the meat can be sold to a main office of a chain of grocery stores. 2. 0 SWOT Analysis of the Products a.Short and Long Wool Fibers in Bulk, Fine and Ordinary Wool Thread, and Fine and Ordinary Wool Textile Wool f ibers and products are unique in a sense that it provides better protection against cold weather. It is organic in nature and does not come from synthetic resins. It has been known to be the source of textile since production in Europe started. Clothing sewn from wool generally cater to residents of temperate and artic countries. Australia, because of its vast grazing lands can produce sheep in voluminous quantities assuring the consistency of supply. These are the strengths of these products.The weaknesses of wool products is that Australia’s geographic position is far from temperate and artic zones that are most populated, no market. On the side of the globe where Australia is located, the most developed market is Japan. Europian markets are not that accessible due to the distance which would increase freight costs. Another weakness is the acceptability of wool sewn clothing. Though fabric from wool make good blankets, its acceptability seem to be outdated because of the em ergence of felt and other cotton like materials that are also thick and provides good insulation from the cold.Blankets and sweaters are the most sewn apparel from wool, with the introduction of thicker textile substitutes, the demand for wool decreased. Another weakness is in terms of the acceptability of the fabric when in contact with human skin which may induce allergies. Lastly, the fabric produced is heavier in terms of weight, than other fabrics. Opportunities lie in the current and biggest emerging market, China. China is about 2 billion in population. China is an aggressive market because it has positioned itself in the ASEAN Region with trading agents and its strategy has become an open trade policy if proper liaison can be done.With very cheap machineries fabricated from the mainland, it may be possible to negotiate the R&D portion for the bulk wool fiber. The biggest threat comes from its largest competitor, cotton. Cotton is light and is very variable in terms of sewing clothing. Countries producing cotton are located near the tropical zone and are positioned nearer the emerging markets than Australia, meaning the freight costs are cheaper. b. Sheep Leather The strength of this product also lie in Australia’s capacity to produce it in bulk and it may come out cheaper than cow leather.The opportunity lie in the huge market in China and Korea for leather and it may mean the introduction of the product at the right quality, quantity and price to garner this market. As earlier mentioned, China and Korea have been manufacturing rubber shoes. The threat is again is in its competitor, cow leather, and Australia’s own leather production may be the same culprit. Balancing the export of the leather products, whether it comes from cow, kangaroos or sheep might be hard to implement if there is over production. c. Sheep Meat/Lambchops The strength of this product lie in the consistency of production.With the vast grazing lands in Australia and it s agriculture technology, sheep production has become comparable with cow production. Australia has gone into export of lamb meat during the mid 90’s, but has not fully developed the market potential. Australia is also known for its beef supply, though sheep meat has already been marketed (e. g. Philippines), the market forces somewhat gave the impression that supply is inconsistent. The weakness of this product is its acceptability because of its semi-pungent odor and knowledge has to be transferred to those who would cook it.Sheep meat, the same with goat meet, has to be processed or seared with heat first before it is cooked and the process is just simple frying of the exposed surfaces. There is a very large market opportunity for this due to two (2) given and existing circumstances: (1) there is growing consciousness about the carrying capacity of bad cholesterol of pork, chicken and beef, and (2) Muslims do not eat beef and they tend to shy away from pork as customary pr actice, instead, goat’s or sheep’s meat is preferred. The Muslim people and Chinese (because of the large population) in the ASEAN would also be in need of food.The opportunity to develop the demand for lambchops or sheep meat exists. This is a very large opportunity because there are large Muslim populations also in the same region. Mindanao in the Philippines, Indonesia, Malaysia and Singapore have a significant number of Muslims in their populace. Sheep meat has threats from cheap pork and chicken meat (beef prices are very high). Producers of pork and chicken in the ASEAN have been in the doldrums too because of the high cost of feed ingredients but once in a while there is glut in these particular markets when the U. S. and Canada dumps its excess production into the ASEAN region.The nations where excess are dumped generally protect their producers by imposing high tariffs for these products and this may also pose a threat if sheep meat becomes a lot cheaper than prices of pork or chicken. 3. 0 Strategies The brand positioning of wool, woolen products, sheep meat and leather may take the low key, low profile stance at first. Raw material from Australia, final product made in China or Korea. Australians may, might as well take advantage of the cheap labor from these manufacturing countries, and should allow the same to manufacture the end or final products such as shoes and apparel.When it comes to sheep meat, it could carry an Australian brand since there is no other large sheep production in the region. The market entry or re-entry strategy can be to invite Chinese investors to conduct the R&D portion for the short and long fiber segregation. Let them develop and fabricate the machinery then buy the machinery from them with the intent to supply the manufactured fibers to them also. With fiber segregation, comes thread production, then textile milling or fabric production. The Chinese have already machinery for these and it could be included in the package.It may revolutionize Australia’s textile industry. The practice of machinery acquisition in exchange of manufactured end product or raw materials have already been done by the Chinese in Thailand and the Philippines. To exemplify, vapor heat treatment plants for mangoes were put up in Thailand in corroboration with a private company and the Thailand government, provided the Chinese will buy the entire mango produced. In the Philippines, decorticating machines for coconut fibers were loaned to a government agency in charge of the coconut industry, provided all the fibers (whether short or long fibers) were bought back.Thus market entry or re-entry is possible with the Chinese, to supply the R&D, needed machinery, and provided all the produce would be bought back. The general strategy for market expansion is to let foreign investors come in and put up their own plants to manufacture the mentioned products herein, provided they market the products themselves. Sal es strategy advertising is easy with the global upgrade in information technology. But, for the general public to be aware of emerging new policies of trading in Australia could require direct advertising in television and newspapers.This could be done through the trade consuls of the embassies of Australia in the countries within the ASEAN Region. The strategy for product positioning can be generalized to be generic sold products at first, and then acquire a brand name later on. This could probably mean that the goods are traded are in bulk status. 3. 1 Sales Strategies For market segmentation, the particulars could be Japan, China, and Muslims from the ASEAN Region. It would be better to cut off the supply with Japan first, let China enter.Market forces should be monitored for control and market research. China has several retail outlets in key cities in Japan (Tokyo, Kyoto, Nagasaki, etc.. ). For Muslims, which would pertain to sheep meat marketing, trade consuls can offer counte r trade measures to promote the product. Counter trade means there is no change hands of currency but plain barter. This is usually done on a government to government (G-to-G) basis. Stratety in distribution would be in terms of volume. The best would be to allow China to buy all, as this has been their practice with other countries.Slowly remove the Japanese market and let the Chinese do the trading and networking, make the Chinese Australia’s allies in trading. Definitely there will be some unpleasant reactions with the U. S. and the U. K. with these move, thus the Australian government should be ready for this. 3. 2 Product Strategies The product strategies can come in terms of service and support. When the Chinese have decided to enter into Australian territories, they might as well have some incentives like free trade zones, less tariffs for machineries, dedicated warehouses and maritime discounts in berthing their ships.This can justify adjusted lower FOB pricing rates and the high costs of freight.. 3. 3 Pricing Strategies Now that the general strategy is to tap China as an emerging market, at first FOB prices of the manufactured goods must be 5 to 10 per cent lower compared to its competitors. This should be done provided a yearly marketing contract can be inked with the Chinese. Chinese traders practice forard buying; which means that they might opt to buy the whole production for one year of a manufacturing plant, securing a low price and selling the manufactured goods when prices of the goods go up.This semi-monopolistic in nature but works very well if a company is into trading and has very huge capital base. Forward buying is very capital intensive. 3. 4 Retail Strategies The trends for market position of wool and its corollary products should start from the very basic step of the product chain that it can access abroad, the wholesalers. China is a wholesaler and bulk trader. The manufacturing sector of wool and other products must at first , take a stand that their final export product must give a privilege for better profit for the wholesalers as their allies.In the short run, this may mean that in order for the products to penetrate the retail market, other people outside the wholesalers network must be deplored and employed by the wholesalers themselves. It also may mean that the wholesalers that are buying the final export products could independently establish their own retail chains. Thus, the first position of the wool and other corollary wool products should be that of the wholesalers dominion. The next, and without violation of the terms and conditions with the current wholesalers, would be the retailing sector. 5.0 Budget The product marketing plan must come in phases; therefore, it would be hard to arrive at a fix budget for the total project cost of implementing the plan. Only in the first phase can a budget be appropriated for approval. The first phase would be to approve the concept and policies in the m agistrates of the Australian government and conduct advertising and marketing campaigns for the re-aligned trade and marketing policies through the embassies. TV and newspaper promotions would be the bulk of the cost of the campaign. Let us estimate the allocation at A$ 200,000.00 per country, targeting seven (7) countries; total estimated budget is A$ 1. 4MM. This can suffice buying airtime and newspaper publishing for one year. Additional single-liaison staff maybe hired in the embassies but the representation allowance should be flexible, as Chinese representatives are hungry for wine and dine related negotiations. 5. 0 Future Trends and Issues of Marketing Concern The future trends in the global market: more use of organic fibers and leather rather than synthetic substitutes because of the characteristic that synthetics churn toxic fumes when it burns.In the last few decades when there was little awareness on accidents concerning toxic fumes, the trend was to use non-organic fib ers. But when research resulted to synthetic fibers as the source of toxicity, the manufacturing sector using synthetics has slowly reverted to organic sources. This is the same trend with foods and sheep meat as health food will become a fad. The future issues that may arise are that of capital flight to Australia from China, exchange rate fluctuations, currency retention in the partner countries. This can be addressed by lowering or totally eliminating the trade deficits between partner countries.Whereas, Australia may buy Chinese machinery and equipment in return for a captured export market, at both profitable levels of operation, ROI’s and ROE’s can be internally kept a secret within and between both trading partners. 6. 0 Conclusion The product marketing plan designed herein to increase the export revenues of the wool manufacturing sector in Australia is to garner a corresponding increase in the gross trade revenues of the country as a whole. It must consider the balance of trade with the ally it will do the trading with.In terms of foreign investments, the trading partner, in this particular case it is China, Australia must be very cautious in the pricing of the machineries and the technology that China will bring in. Machineries and technology prices are hard to determine especially if the entity who would buy such were not involved in the actual design of the latter. Australia could only specify the technical data and the percieved or target outputs of the machineries. At any rate, technology is a fast maturing factor. New technologies emerge as the old ones are still being used.It may be that the cost at the start would be very high, but as the machineries depreciate, the technology depreciates and so with the cost. Further, the after sales service agreement with the Chinese for the machineries could be designed in a such a way that the acquisition of spare parts and other necessary materials to run the machineries can be less costly. T hese would all depend on the transparency of the trading partner. The logic behind it is that both partners should make enough profits from a sustainable industry and the profits should be declared as transparent as possible.This is the very reason why the long-term goals are the focus of the product marketing plan. The rest of the strategies can be adjusted along the way if the plan implementation should follow another path and not as intended. The planners can think of 1,001 strategies and can implement some of them after the planning stage. When implementation diverts from what has been as planned, alternative strategies could be applied. The best thing that could happen is to be right the first time, during implementation. References: Agdayemawer, M. L. (1992). International marketing strategy.Jaipur, India: Printwell. Alexander, P. , Earland, C. , & Hudson, R. F. Wool : its chemistry and physics. Argy, F. , & Committee for Economic Development of Australia. (1992). A long term economic strategy for Australia : key policy themes : an Australia that works, a vision for the future. Melbourne, Vic. : Committee for Economic Development of Australia. Argy, F. , & Committee for Economic Development of Australia. (1993). A long term economic strategy for Australia a discussion paper. Canberra: CEDA. Australia. Bureau of Agricultural Economics. Wool. Situation and outlook. Canberra: A.G. P. S. Australia. Wool Textile Industry Study Group. , & Australia. Dept. of Industry and Commerce. (1980). The Australian wool textile industry : a report. Canberra: Australian Government Publishing Service. Australian Bureau of Statistics. Wool, Australia. Canberra: ABS. Australian Wool Corporation. , & Running Stitch (Textile group). (1985). Wool quilts old and new : catalogue to an exhibition June 16th to 30th 1985, Wool House. Parkville, Vic: Australian Wool Corporation. Baker, M. J. (2000). Marketing strategy and management (3rd ed. ). Basingstoke: Macmillan. Bell, M. L., & V incze, J. W. (1988). Managerial marketing : strategy and cases. New York: Elsevier. Bosanquet, N. (1977). Economic strategy : a new social contract. London: Fabian Society. English, W. The textile industry: an account of the early inventions of spinning, weaving, and knitting machines. Findlay, C. C. , Itao, M. , & Australia-Japan Research Centre. (1994). Wool in Japan : structural change in the textile and clothing market. Pymble, N. S. W. : Harper Educational Publishers in association with Australia-Japan Research Centre Australian National University. Harvard business review.Marketing strategy series, pts. Hughes, J. (1967). An economic strategy for Labour. London: Fabian Society. Indian Statistical Institute. Economic strategy and the Third Plan. International Wool Secretariat. Interior Textiles Group. (1986). Wool upholstery handbook. Ilkley: Development Centre International Wool Secretariat. Jenkins, J. G. The wool textile industry in Great Britain. LEADACHINA INTERNATIONAL IN VESTMENTS PTE LTD. (2006). Investments & Trade. 2006, from http://leadachina. en. ec21. com/company_info. jsp LeCouteur, G. S. Wool! Modern myths, new horizons, with an introd.Longworth, J. W. , & Australian Centre for International Agricultural Research. (1990). The Wool industry in China : some Chinese perspectives. Mount Waverley, Vic. : Inkata Press in association with the Australian Centre for International Agricultural Research. Maclaren, J. A. (1981). Wool science : the chemical reactivity of the wool fibre. Sydney: Science Press. Munro, J. H. A. Wool, cloth, and gold : the struggle for bullion in Anglo-Burgundian trade, 1340-1478. Neal, C. M. , Quester, P. G. , & Hawkins, D. I. (2004). Consumer behaviour : implications for marketing strategy (4th ed.). Boston, Mass. ; North Ryde, N. S. W. : McGraw-Hill/Irwin. Onions, W. J. (1962). Wool : an introduction to its properties, varieties, uses and production. London: E. Benn. Organisation for Economic Co-operation and Development. (1981). Emission control costs in the textile industry. Paris: Oecd. Organisation for Economic Co-operation and Development. Group of Experts on the Social Aspects of New Technologies. (1988). New technologies in the 1990s : a socio-economic strategy. Paris: Organisation for Economic Co-operation and Development. Ponting, K. G. (1961).The wool trade : past and present. Manchester: Columbine Press. Ronald, H. B. (1987). Wool before the wind : a history of the Ronald family and the Australian Mercantile Land and Finance Company. South Yarra, Vic: Landvale Enterprises. Ryder, M. L. , & Stephenson, S. K. (1968). Wool growth. London: Academic Press. Stifel, L. D. The textile industry – a case study of industrial development in the Philippines. Textile Council Of Australia. Statistical handbook of the textile industry in Australia. Toyne, B. (1984). The Global textile industry. London ; Boston: Allen & Unwin.United Nations Industrial Development Organization. The Textile industry : perspectives for industrial development in the second United Nations development decade. New York: United Nations. University of New England. Dept. of Adult Education. Wool and wool marketing. White, L. (1981). Wool in wartime : a study in colonialism. Sydney: Alternative Publishing Co-operative. Winyard, S. (1980). Trouble looming : low pay in the wool textile industry. London: Low Pay Unit. Woldendorp, R. , McDonald, R. , & Burdon, A. (2003). Wool : the Australian story. Fremantle, W. A.: Fremantle Arts Centre Press in association with Richard Woldendorp. Wool Research and Development Fund (Australia), Australian Wool Board. Wool Production Resarch Division. , Australian Wool Corporation. Production Research Dept. , Wool Research Trust Fund (Australia), Australian Wool Corporation. Research and Development Dept. , & Australian Wool Corporation. Research projects (Wool Research and Development Fund (Australia)). Sydney: Australian Wool Corporation Research and Development Dept. W ool, R. P. (1994). Polymer interfaces : structure and strength. Munich: Hanser Publishers.

The Functions of Modern Management - Free Essay Example

Sample details Pages: 9 Words: 2564 Downloads: 6 Date added: 2017/06/26 Category Management Essay Type Narrative essay Did you like this example? The Functions of Modern Management The world of business is constantly changing but the truth is the consumer needs are being subject to the whims of technology or the latest products. Beauty of the sexes has always gravitated towards vanity and sometimes a bit of narcissism. These desires have allowed the beauty industry to grow and to flourish in some of the vast world of economics. Don’t waste time! Our writers will create an original "The Functions of Modern Management" essay for you Create order Today, some of the top global beauty brands hold over 26% of the market share in the US however; with the constant shifting of the consumer desires that the market change direction from 2013 to 2014 some companies lost their market share. Amour is an established family- owned company with approximately 1400 personnel which will increase to 5000-7000 personnel over the period of two years before the company goes public and enter the market with a strong strategic, operational and tactical plan to be competitive by offering the consumers the complete health and beauty package for the family. The company needs to stream à ¢Ã¢â€š ¬Ã¢â‚¬Å"line products and correct deficiencies to compete for the market share. In order for us to compete with brands that are household names in the US, we are going to have compared ours to theirs and to improve to become the better product quality and better value based on the price. Our key is to acquiring the market share; we have to be consistent and intentional in pursuing this particular market. Amourà ¢Ã¢â€š ¬Ã‹Å"s operational plan must be able to deliver the market share to survive in this climate of business. If we are not able to achieve the market share, we will meet the fate of the Colomer Group that loss a major part of their share in the market in 2013. The direction of our company is to design lines that can compete with the brands, who sit on the counters of major discount retailers, and to open doors to elite brands which sit on the counters of major retailers. The structure of the organization below gives each department access to the plans, questions and suggestions to make our company to succeed. Organizational Chart Amour Leadership Chart Job Description CEO: Chief Executive Officer: the position is the top ranking executive to oversee the company direction to make sure the organization is there mission statement and vision for the future profitability. COO: Chief Operations Officer: the s econd in command position requires the individual to oversee the company daily operations and being updated by each department to insure that the plans of company are moving forward. Finance: position requires the individual to maintain financial stability of the company by insuring all assets, cash and liability is done with accuracy. Human Resource Business Partner: the position is to move the company in a strategic and tactical planning to meet the future obstacles and trends within the marketplace. Human Resource: the position to do the daily administrative duties, employee training, compensation and benefits, new hires, policy and procedures. Research and Development- The head of research and development is exploring new alternatives or new improvements of products and services to offer to our consumer. District General Manager 1(West) The manager is charge of the West coast of the US to have companies placing orders through his office. District General Manag er 2(Midwest) The manager is charge of the Midwest of US to have companies placing orders through his office. District General Manager 3(East) The manager is charge of East coast of the US to have companies placing orders through his office. Marketing: The position requires the individual to determine the best method to introduce a product or a service to the consumer. Advertising: the position is to determine the type of media of introducing the product or the service to the consumer. Department Managers: the position oversees the different phases of the products or services while in the production. Manufacturing/ Production: the position requires the employees to operate machinery to make the product or service. Distribution: The position requires t the products or services are shipped to designated area and the proper number of items is given to the correct invoice. Organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s mission, vision and values Amour is a young, experienced organization with a deep perspective of presenting the world with the love of self by taking care of their bodies and by producing products and services that aide in the caring for self. According M.S. (2013), the core of an organization has inner and outer core to foster success and sustainability in the corporate world. The mission and vision statement of the company is the spirit, philosophy and drive of the organization. The mission statement defines the purpose and the direction of the company. Mission statement: To educate every man, woman and child promote the beauty within by offering the latest healthy skin, face and hair care products offered in the market. To promote healthy ideals of caring for the largest organ of the human body the skin and the entire person. The vision statement articulates the short and long term goals of the company. Vision statement: To make products and services that are eco-friendly and by using derivatives from minerals and plant bas ed by-products to become the number one natural supplier of health and beauty products to major discount retailers and major retailers. The values reflect the inner core of the organization because it flows from the mission and vision statement. The values communicate to the public the decision, behavior and action of the company. Values: Our values are to do no harm to anyone and to insure that all safety regulations are followed under FDA, EPA and to continue to serve our consumers the best products. Basic Planning Process and the Three Levels of Management The overall outlook of the company is looking good and in its ability to begin to expand in other regions of the US would need to be explored. The popularity of the products is coming from the age group 18-49 and the expansion of the line would be to target all ages and all demographics. The diagram of three levels of management would be necessary to broaden the scope of the organization by the use of the first t ier of management which is the two top ranking positions in the company; Chief Executive Officer and Chief Operation Officer to plan the entrance into a new market and continue the course of profitability to support the expansion of the company into new regions. The second tier of management duties is to keep information flowing to their managers, attend meeting, budget and submit reports to top level managers. They are to hire, juggle limited resources, and anticipate the market changes/ever changing technology. Third tier of management duties are usually front-line supervisors who are buffer between employees and management. The supervisor, team leader or team facilitator is those who translate the goals and the objectives of management to insure that everything is done according company policy. Such performance outcomes include a highly engaged workforce, more productivity, optimal growth levels, customer and shareholder loyalty, community support, enhanced employee quality of work life, and lower employee withdrawal behaviors (Mayfield, Mayfield Sharbrough, 2015, p.102) Quality, Productivity, and Profitability Amour is a company that seeks grade A raw material to make our health and beauty products from the finest quality to create our lines of products and services for our valued customer. Our company has reduced mistakes, continual improvement of quality, mean lower and lower costs. The goal of Amour is to do less reworking in producing the product and to reduce the waste of the raw materials. Amours, à ¢Ã¢â€š ¬Ã…“business strategy is to increase profit on a specific product or service, projects should focus on reducing quality costs by reducing or eliminating errors and eliminating non-value-added activities or wasteà ¢Ã¢â€š ¬Ã‚  (Smith, 2010, p.14). Quality is the focus of the company to insure that it meets the customersà ¢Ã¢â€š ¬Ã¢â€ž ¢ satisfaction. The ability to eliminate waste means the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s bottom line is not affected. The overall production of the product has been decreased based on the cycle of time because of quality and less errors. Employees have shown they have the commitment and productivity to produce the finest quality of our leading brands by exceeding production timeà ¢Ã¢â€š ¬Ã¢â€ž ¢s tables. Human Resource Planning Activities and the Overall Organizational Strategy Amour is capable of expanding and could do it within the two year window before going public however; the focus is to establish the company is financially sound and has the capability to maneuver through the changes of the business world. The relationship between HR and Amour is to insure there is enough human capital to move forward in the plans to expand the company however, the overall strategy is to have the combined sources of financial and human capital to grasp the market share. According to Melbourne Andrews (1996), a firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s capability is their human resource strategy that can or should change in order to continue to the match the business strategy of the company. Human Resource needs to recruit and to select indiv iduals who have the capability to fit the culture of the organization. Employee development through goal setting techniques has been introduced by several prominent companies and to target candidates that are highly motivated instead of looking for a specific skill or training. The outcome of the selection process has been favorable to have individuals who are able to be challenged to perform at optimal levels. Philosophy of Management and Structure of the Organization A key factor is creating a harmonious or motivating work environment is the leadership or the managementà ¢Ã¢â€š ¬Ã¢â€ž ¢s ability to lead, attitude and behavior. Managerà ¢Ã¢â€š ¬Ã¢â€ž ¢s ability to inspire subordinates to do their best is the reflection of his/her work ethic or beliefs and direct ability to do his/her job. The behavior of an effective leader is to have energy and direction because the energy is part of the function of motivation which inspires the followers and direction allows them to know where they are going and ( goal oriented) point they are trying to reach satisfaction. Constraint Management(CM)philosophy proposed that the ultimate goal of a for-profit organization is to make money (and not save money or reduce cost) without violating certain necessary conditions, such as bringing competitive goods and services to the market and providing a satisfying work environment to employees. CM employs global operational measures (throughput, inventory, and operating expenses), based on throughput accounting. It also highlights a process of ongoing improvement, emphasizing constraint identification and management as the key to focusing limited resources on the weakest link to optimize the company as a whole(Adams, Gupta Raho,2007,p.35-36). Steps of Control and Types of Controls According to Plunkett (2013), the function of management is to set the performance standards, communicate the objectives to the workforce, identify the superior processes, and acquire the n ecessary devices to complete the finish products. The risk manager checks the dimensions of the product to insure the accuracy of the batch that will affect the organizationà ¢Ã¢â€š ¬Ã¢â€ž ¢s bottom line. The control process is being able to measure performance based on standards that are quantitative or qualitative designs that are able to measure people, money, products and processes by internal guidelines of the company, being able to measure performance based on recent readings by comparing measured performance to established standards, and being able to make corrections in the process of producing the product. If controls are not monitored, the production of the product may not still within the time table and the loss may be severe. Amour has invested in the latest equipment to insure there are not faulty mechanical problems during the process however; the only thing is if the operator doesnà ¢Ã¢â€š ¬Ã¢â€ž ¢t monitor the mixture then that will be the problem. Quality control will check the mixture before sending the batch to be packaged and labeled to be sent out to distribution. Once the mixture is tested to meet standards then the compound is ready to move to the next phase of the processing. The three types of controls: feed forward, concurrent controls, and feedback controls. The control of feed forward is controls to insure the there are no defects and products are not deviating from the standard for example; the ratio of the compound per 10000 to complete the formula. Concurrent controls operate with the system to make corrections. Feedback allows the system to send information to the operator to check if controls are doing what they are supposed to do. Amour has an effective control system because the new equipment has signals to let the operator know the compound is mixed correctly and it has notification to stop mixing if the mixture is not to specifications. The automatic signal allows the operator/ the management to make correc tions before the loss of the compound which is equivalent to the money loss for the incorrect formula. Controls within the organization allows the management to monitor each batch of compound by having readings based on the original batch given to by RD. Monitoring the preparation of the compound is the key by the operator but with the extra signals of the machines and the stop mechanism once it is not mixing properly. Amour is using feed forward and concurrent information to insure the process is working according to the standard because feedback controls are slow getting information to management which could be a very expensive loss. Managers and operator need to be monitoring the correct amount of compound to produce the product. Amour has an integration of more than three methodologies of Six Sigma; Lean Toc has proven to be more effective in producing the product with fewer defects. Amour is committed to keeping cost down by insuring and eliminating unnecessary proces ses by being consistent in meeting our deadlines. The financial and marketing are the subsystems of Amour and it is the means of securing the market share by staying within projected budget. The overall condition of the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s financial state is very good with fewer liabilities and more assets will allow us the means to capture the share of the market. In conclusion, the operational plan at Amour will allow us the different options to secure the market share in the US and the international market by utilizing the systems that are in place to cut back on waste and improper conditions in the workplace. Management and employees are dedicated in opening the doors for our business to expand. The increase sales in our brand have provided us the opportunity to move in an aggressive manner to gain the proposed shares. . References Laabs, J. (1998). Why HR cant win today. (cover story). Workforce (10928332), 77(5), 62. Mayfield, J., Mayfield, M., Sharbroug h, W. C. (2015). Strategic Vision and Values in Top Leadersà ¢Ã¢â€š ¬Ã¢â€ž ¢ Communications: Motivating Language at a Higher Level. Journal Of Business Communication, 52(1), 97-121. doi:10.1177/2329488414560282 M. S., S. (2013). Harnessing the Power of Vision and Values: A Deeper Perspective. Vilakshan: The XIMB Journal Of Management, 10(2), 149-158. Plunkett, W. R., Allen, G. S., Attner, R.F (2013). Management: Meeting and exceeding customer expectations (10th ed.). Mason, OH : South-Western Cengage Learning WELBOURNE, T. M., ANDREWS, A. O. (1996). PREDICTING THE PERFORMANCE OF INITIAL PUBLIC OFFERINGS: SHOULD HUMAN RESOURCE MANAGEMENT BE IN THE EQUATION?. Academy Of Management Journal, 39(4), 891-919. doi:10.2307/256716 Wever, K. S. (1995). Human resource management and organizational strategies in German and US-owned companies. International Journal Of Human Resource Management, 6(3), 606-625.

Medical Education An Ongoing Process With Continuous...

The world today is often a bewildering with many scientific, cultural, scientific and political changes. Medicine is faced with several problems as well as possibilities arising from traditional academic disciplines. Wisdom is said not to be a product of schooling but rather of a lifelong attempt to acquire it. Therefore, medical education in the rapidly changing healthcare system is an ongoing process, with continuous professional development. At a given point in a nurse s live, one has to come face to face with some of challenges that more often help in shaping the way one perceives medicine, thus enhancing our literacy to illnesses, wellness, as well as medicine. I have heard many experiences before that have given me more insight into†¦show more content†¦However, I did not quite comprehend the best way to deal with the situation. This was the time to get the glory, but guts were definitely needed too. â€Å"Hello, Joseph,† I set off my mission. â€Å" I’ll be your nurse for today. It looks like you had a small accident today, but I will take good care of you.† I would see that Mr. Joseph had been really felt reassured by my statement, and this motivated me even more. Being a nursing student, I was not so conversant with the emergence area. My previous work had entailed caring for stable patients that only needed basic care. Those duties did not give me any satisfaction. I needed something more exciting, and the case of Joseph presented a definite new challenge to me in my nursing career. My assignment with him was not so difficult though. I was supposed to help him to the floor and help him change into a gown. While undressing my patient and preparing him for his stay in the hospital, I continually talked to him as though the conversation we were having was actual. I did all the talking but tried to look directly at him while talking. It seemed to have an effect on Joseph since he occasionally made some sound in an effort to respond. Sometimes he could try smiling, or raising an hand in a bid to acknowledge that he understood what I actually was saying. His eyes grew intense. He was watching every move I made. However, I ensured my moves were always kind