Marketing Essay Example | Topics and Well Written Essays - 1000 words - 2

Marketing - Essay Example The facility only specializes in the treatment of orthopedic issues and this therefore implies that visiting patients do not have to queue alongside patients who suffer from contagious diseases. Patients are additionally not triaged behind the patients who are suffering from medical conditions that take longer periods to diagnose or treat. The hospital has physicians who may provide support to the injuries that need extended care along with therapies at the hospitals highly developed orthopedic center. The hospital is therefore ideal for attending to injuries sustained in sporting activities, household chores or at work due to their capability of offering extended along with immediate medical attention. This mainly happens when the goal is to make a speedy return to the activity being performed (Ortho On-Call, 2012). The four components of the marketing mix which are place, promotion, price and product are vital to the success of the Ortho On-Call. The major product that the hospital deals is offering orthopedic medical care. The hospital offers immediate responses to patients suffering from orthopedic problems with the purpose of satisfying their needs of diagnosis and treatment (Ortho On-Call, 2012). ... This is mainly because their marketers can be able to decide whether they can augment their products depth or the amount of product lines they deal in. In addition, the hospitals marketers should make decisions concerning the positioning of their products, exploitation of their brands and the hospitals resources and how they should configure their product mixes so that their products may complement each other (Vieceli & Valos, 2010). Prices are what customers pay to the hospital for the services or products they have received in order to satisfy their needs along with wants (Cant, et. al., 2009). They are vital in determining the profitability or loss levels along with the survival of the hospital. Adjustments in the prices charged for the products or services on offer may have profound effects on the hospitals marketing strategies. This is mainly because depending on their product’s price elasticity, their sales and demand is affected (Vieceli & Valos, 2010). When formulating the hospitals marketing mix, their marketers always set prices that will complement the prices charged for the other elements of their marketing mix. When setting the prices for their products, the hospitals marketers should always take into account the perceived values of their products along with services to their customers. These marketers may utilize pricing strategies like market skimming, market penetration along with the neutral pricing strategies. When setting the prices for the hospitals products along with services, the marketers should consider their products reference and differential values in contrast to the values of other products that compete against theirs. On the other hand, promotion represents the different methods that the hospitals marketers